Marketing Accounting Services With Google Places
Accountants are looking for logical and cost effective ways of marketing accounting services online that brings in new clients, right!
Google knows that, they also know that online searchers looking for accounting services want to find local results. People who live in Atlanta don’t want to search for an accountant and find a list of CPA’s in Miami!
Google gets that and this is why they have localized their search engine results with new technology that makes finding local results easy and enjoyable for the user.
What is means to you is that, as the local accountant, you can get the users attention with a listing in the local business directory in Google Places. It’s free to create a listing but if you really want to take full advantage of the full potential that local search can provide, you’ll want to either hire an expert to promote your Google Place Page or take three months off from work to learn how to do it yourself.
Here’s what I’m getting at!
Google Places is a pretty new concept to online marketing for local business owners and as accountants learn how valuable this stuff is going to be for their accounting firm, offering more marketing exposure than pay-per-click or any other advertising source online or offline, Google Places is going to become very competitive! Accountants who do it right and build out their local listing with all the elements that Google is looking for will be the accountant who is heavily rewarded with new local clients.
Before you head over to Google.com/places and check out Google Places, I want to explain why you’ll need to out perform your local competing accountants.
Everyone who creates a listing will get indexed in the Google Maps local business directory but it is where you get placed in the listings that matters.
When a potential client in Atlanta types in “accountant” in the Google search box they will be taken to the search results page showing seven local Atlanta accountants at the very top, in front of all the generic websites.
This prime virtual real estate area is the “local business results for accountants near Atlanta” and the local listings are highlighted by a big local map on the left side of the local listings. We call this the 7-Pack and it is where you will really want for your business to be showcased. Because if you look just beneath the seventh listing you’ll see a link for “more results near Atlanta Ga.” This link will take you to Google Maps where there are another 8,000 accounting firms indexed. You don’t want to end up there. It’s the advertisers graveyard and you’ll miss out in a big way.
As you looking through the Google Places website and getting excited about all the possibilities, take the time to learn everything you can to out perform other accountants in your community! This is your chance to propel your business to the top with a local Google listing in the 7-Pack.
Once you see how valuable this marketing tool is going to be to your accounting firm please come back to my website and request a free marketing analysis for your firm. I’ll take the time to research your options and give you my best opinion for a game plan to get you on page one in the local business results on Google.
