Market Research
The $49 small business website solution focuses on an Internet campaign that consists of converting off-line products/services to on-line solutions for a niche specific and targeted audience! It includes market research and customer traffic generation strategies!
The first step in evaluating your business is coming up with a successful appoach to online marketing research! Market research is the foundation and single most important step in the Internet marketing formula. Market research can also be called keyword research because its the keywords we want to identify and find the best way to incorporate them into your business. Anything people would likely search for to find your local services or products is a potential keyword.
The term “market” and “keyword research” share the same meaning online! A market can be defined as the keyword phrases that people interested in your market use to search.
Just about every mistake made by small business owners trying to take their business online are made at the market research stage. The right market reseach takes away the guesswork and assumptions of how to best market your business online.
The goal is to find keywords that are used by a large enough number of people who are interested in buying your products or services. Its best to be the big fish in a small pond if you want to have the possibility of ranking on the first page of Google! About 40% of the traffic from a key phrase will click on the web page in the #1 Google search position.
Even if a keyword is getting tons of traffic, it might not be valuable for your business. For example, if you are a Plumber in Atlanta, it is not worth trying to rank high on Google for the keyword “plumber” Just about every person searching for the phrase “plumber” does not live in Atlanta, and are not your local prospects. A better keyword selection would be targeted to your local market and you would have a much better chance of a high ranking for “Atlanta plumber” or “Atlanta plumbing.”
Be the big fish in a small pond and find keyword phrases that are generating Web traffic in your local market. It’s very important to analyze and look at the quality of competition for the keywords you are considering. The authority of the local competition is determined by their page rank, number of relevant backlinks, theme density and on-page search engine optimization factors. This information will tell us how well we can expect to rank for the selected keyword!
I can’t predict how well your business will do online but through market research we can eliminate all the things are never going to work!
Once the market research assessment is completed we will know which keywords to use for the domain name and for search engine optimization. The market research will also tell us where we can expect to rank on Google for those keyword phrases and how much traffic we can expect to receive on your website. Because of a sophisticated software program I use, I can complete a typical six or seven day extensive market research step in about six hours!
That brings us to traffic! You want as much traffic as posible coming to your site because without traffic there is no business. You may have a quality service or product but if the potential customer cannot find you online how could they ever buy from you?
Now that we have the best keywords for your local market you’ll will need a place for the customers to find you and the best source is my SEO optimized $49 small business website! The business website is built around what Google likes in a site and that includes fresh, keyword rich, theme density, relevant content to start with! The architecture of the $49 website includes theme relevance that is very Goggle friendly and include the development of original content, on-page and off-page search engine optimization with authority backlinks. I designed and created the $49 website to outrank others for your chosen keywords because it follow the format of Latent Semantic Indexing which is the latest swing in search engine technology.
Lets face it if you can’t get on page one of Google theres not going to be much traffic coming to your website from the local buying market! You don’t want to be like the billions of business sites that are lost in cyberspace! So how are you going to take advantage of the great keywords we found? If you are using the services of my small business website marketing system than you are home free! This system is not just bits and pieces of a marketing formula it’s the complete package!
