Google Places the Right Way
I’m know you have heard of Google Places and may have claimed your listing already, but do you know just how important this marketing tool could mean to your bottom line for years to come.
Google Places is the local listing directory for local businesses and a real gift to the small companies that utilize its massive potential.
The Internet is greatly underestimated and extremely misunderstood. Just as soon as we master SEO and get our website ranked to our satisfaction the rules change and we end up on page 50 in the search engine results!
So, is Google Places the next big disappointment for small business owners and Internet marketers. I think it’s the real deal! Google Places may be the face of the new beginning and the way websites, articles and information is going to be processed for a long time to come.
Google says “claim your listing” it is so easy and only takes five minutes to be listed in the local directory. I’m sorry but that is bad advise. In the world of business marketing you’ll only get five minutes of value for five minutes of effort. It’s a time tested and proven hard fact and here’s why!
Google Places has such an unlimited amount of potential for a small business owner but if you think that you can rush through the categories and create a lousy Google Places page in five minutes you’re going to be doing an invaluable disservice to your business.
The page that you create on Google Places has to be a well crafted, content rich resume, with a descriptive breakdown of your products or services and just the right mixture of salesmanship.
You really must understand keyword research to find the best category for you listing to appear. I want my small business to show up on the first page of Google in the “7-Pack” where the map and all the action is. That is not going to happen for any business that is in a competitive market or a larger metropolitan area.
When you create your Google Places page you have to have the knowledge and expertise behind you for creating for following:
- the business name
- address
- phone number
- listing category
- photos
- videos
- coupons
- attributes
You may be thinking just these question require a simple common sense answer but that will not always be true and if your market is competitive you’ll never do well in Google Places using common sense. There’s a simple strategy you really must master for each of these questions if you want to have a chance of making Google Places the most valuable marketing tool of your generation.
I believe this will be the most effective advertising strategy for small business to ever come along. Google Places is free and affordable to hire a professional marketer to craft your life long listing! The Goggle Places page will offer unlimited local marketing exposure to the business owners who spend more than five minutes creating the listing.
