Google Places For Small Business
Visualize yourself on Google, typing in the keyword phrase that best describes your business and on the very first page there you are with a link to a page that features a map of your location with directions, your operating hours, photos of the products, business, staff, services.
The Google Places page has all the tools to give potential customers or clients all the information they’ll need to make a decision about whether they are going to do business with you before they meet with you in person.
Google Places was created to make for an enjoyable searching experience for online visitors to easily find local businesses online. For the first time in the Internets short history, a small mom and pop convenience store can compete with a major supermarket chain for high search rankings on Google.
People today use the Internet like our parents used the Yellow Pages to find local businesses. But unlike a Yellow Page add you can find out everything about the business from one spot.
Your website, phone number, descriptions of services, coupons, reviews and pictures are invaluable from the consumers standpoint. So you can see that it’s very important to make the Google Places page as informative as possible to the potential customer.
Understanding modern small business marketing tools like this local online directory is what will make you a modern day company standing above and beyond the competitor down the street.
There is a lot more to creating you page than meets the eye. I know it is being showcased by Google as simple and the initial process of claiming your free page is quite easy but the marketing aspect that can offer you enormous exposure is going to require some expertise and skill in marketing and search engine optimization.
More people search for businesses online than anywhere else, a statistic that’s not going change anytime soon!
