Marketing Accounting Services With Google Places
Accountants are looking for logical and cost effective ways of marketing accounting services online that brings in new clients, right!
Google knows that, they also know that online searchers looking for accounting services want to find local results. People who live in Atlanta don’t want to search for an accountant and find a list of CPA’s in Miami!
Google gets that and this is why they have localized their search engine results with new technology that makes finding local results easy and enjoyable for the user.
What is means to you is that, as the local accountant, you can get the users attention with a listing in the local business directory in Google Places. It’s free to create a listing but if you really want to take full advantage of the full potential that local search can provide, you’ll want to either hire an expert to promote your Google Place Page or take three months off from work to learn how to do it yourself.
Here’s what I’m getting at!
Google Places is a pretty new concept to online marketing for local business owners and as accountants learn how valuable this stuff is going to be for their accounting firm, offering more marketing exposure than pay-per-click or any other advertising source online or offline, Google Places is going to become very competitive! Accountants who do it right and build out their local listing with all the elements that Google is looking for will be the accountant who is heavily rewarded with new local clients.
Before you head over to Google.com/places and check out Google Places, I want to explain why you’ll need to out perform your local competing accountants.
Everyone who creates a listing will get indexed in the Google Maps local business directory but it is where you get placed in the listings that matters.
When a potential client in Atlanta types in “accountant” in the Google search box they will be taken to the search results page showing seven local Atlanta accountants at the very top, in front of all the generic websites.
This prime virtual real estate area is the “local business results for accountants near Atlanta” and the local listings are highlighted by a big local map on the left side of the local listings. We call this the 7-Pack and it is where you will really want for your business to be showcased. Because if you look just beneath the seventh listing you’ll see a link for “more results near Atlanta Ga.” This link will take you to Google Maps where there are another 8,000 accounting firms indexed. You don’t want to end up there. It’s the advertisers graveyard and you’ll miss out in a big way.
As you looking through the Google Places website and getting excited about all the possibilities, take the time to learn everything you can to out perform other accountants in your community! This is your chance to propel your business to the top with a local Google listing in the 7-Pack.
Once you see how valuable this marketing tool is going to be to your accounting firm please come back to my website and request a free marketing analysis for your firm. I’ll take the time to research your options and give you my best opinion for a game plan to get you on page one in the local business results on Google.
Google Local Business Directory
The Google Local Business Directory, also known as Google Places has changed the rules for online searches!
Because Google realizes that just about everybody online today who is searching for services or products wants a local solution, Google has responded with Google Places! Shoppers want local companies to pop up in the search results more than ever before!
With an emphasis on local business your time has arrived for marketing smarter with a much smaller advertising budget. The facts are obvious! If you are a small business your success depends on being found online. This is the trend today.
With Google Places you don’t even need a website to be found! Boy, how things have changed in the online marketing world!
To be found by your local marketplace it’s not websites that rank high any longer. No matter how much your local or national competition spends on developing their website they can’t out-rank you on “Google Places!” That is if you follow some really simple steps and get your page ranking in the first page of local business listings.
This is a marketing advantage that is yours for the taking! I can guarantee you that other local companies that offer the same services or products are not savvy to Google Places, as of yet!
It’s going to take a little understanding of what Google expects from you as a local small business owner and you will need to know just how to build the perfect Google Place Page to get highly ranked but that won’t take as much sweet and equity that the useless website did.
The size of your city and degree of competition will have a lot to do with how much work will be required to get your business on the first page of Google for your prime keywords. The first page of the local search results is a box we call the 7-pack. High on the page you’ll see a map and seven listings that match your keywords.
Check it out for yourself…go to Google and do a search for a local service. For example: Type the word “dentist” into Google and you’ll get a local listing directory with a map in a box with either three or seven listings. Notice that you no longer have to type the name of the city in your keyword phrase to get local results! Cool!
The revolutionary local Internet is focusing on you and you need to take advantage of it today…
Your Local Business on Google Places May Become the Secret to Your Online Success
Google Pages is an improved version of the Google local directory and has the potential to become the broadest and most powerful marketing tool ever created for the small business owner. Your local business on Google Places may become the secret to your online success.
Below are the resources from the folks at the Google Places website, including a 40 minute webinar that shows you how to create a Google Place Page for your local small business.
This is a brilliant concept that has localized the Internet and allows us small business owners to compete online for the first time. It also helps people find what they are looking for much easier so they can make a more informed decisions about where to go and who to buy from.
From electricians and plumbers to pizza parlors and tattoo shops, as well as non-business places like recreational parks, non-profit organizations and schools, Google Places is the place to focus your marketing efforts for the greatest advertising exposure.
Official Google Blog: Introducing Google Places
Today the Local Business Center is becoming Google Places. Why? Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages — the way that businesses are being found today — with …
Publish Date: 04/20/2010 8:00
http://googleblog.blogspot.com/2010/04/introducing-google-places.html
Google Places allows business owners to claim their business and customize their listing on Google Maps. Updated business details will appear on Google Maps, Google.com search and mobile results, and GOOG-411. Advanced features, including coupons and…
Want to learn how to verify your listing on Google? Watch this step-by-step webinar to ensure your information is accurate and so that people can find you.
If you have looked through the Google Places website above and watched the webinar you have a general idea how this all works and can probably see the importance to jump on it as soon as possible.
I’m a firm believer in doing things that pertain to my business the right way, the first time I try it. The same holds true for Google Places.
You can easily claim you listing and create it in a few minutes but that is not the point. If you want to get the most out of this fantastic advertising tool then hire a pro who has a much better chance of getting your listing in the seven pack, next to the map on page one of the keyword phrase that your potential customers/clients are typing into Google.
Google Places the Right Way
I’m know you have heard of Google Places and may have claimed your listing already, but do you know just how important this marketing tool could mean to your bottom line for years to come.
Google Places is the local listing directory for local businesses and a real gift to the small companies that utilize its massive potential.
The Internet is greatly underestimated and extremely misunderstood. Just as soon as we master SEO and get our website ranked to our satisfaction the rules change and we end up on page 50 in the search engine results!
So, is Google Places the next big disappointment for small business owners and Internet marketers. I think it’s the real deal! Google Places may be the face of the new beginning and the way websites, articles and information is going to be processed for a long time to come.
Google says “claim your listing” it is so easy and only takes five minutes to be listed in the local directory. I’m sorry but that is bad advise. In the world of business marketing you’ll only get five minutes of value for five minutes of effort. It’s a time tested and proven hard fact and here’s why!
Google Places has such an unlimited amount of potential for a small business owner but if you think that you can rush through the categories and create a lousy Google Places page in five minutes you’re going to be doing an invaluable disservice to your business.
The page that you create on Google Places has to be a well crafted, content rich resume, with a descriptive breakdown of your products or services and just the right mixture of salesmanship.
You really must understand keyword research to find the best category for you listing to appear. I want my small business to show up on the first page of Google in the “7-Pack” where the map and all the action is. That is not going to happen for any business that is in a competitive market or a larger metropolitan area.
When you create your Google Places page you have to have the knowledge and expertise behind you for creating for following:
- the business name
- address
- phone number
- listing category
- photos
- videos
- coupons
- attributes
You may be thinking just these question require a simple common sense answer but that will not always be true and if your market is competitive you’ll never do well in Google Places using common sense. There’s a simple strategy you really must master for each of these questions if you want to have a chance of making Google Places the most valuable marketing tool of your generation.
I believe this will be the most effective advertising strategy for small business to ever come along. Google Places is free and affordable to hire a professional marketer to craft your life long listing! The Goggle Places page will offer unlimited local marketing exposure to the business owners who spend more than five minutes creating the listing.
Google Places For Small Business
Visualize yourself on Google, typing in the keyword phrase that best describes your business and on the very first page there you are with a link to a page that features a map of your location with directions, your operating hours, photos of the products, business, staff, services.
The Google Places page has all the tools to give potential customers or clients all the information they’ll need to make a decision about whether they are going to do business with you before they meet with you in person.
Google Places was created to make for an enjoyable searching experience for online visitors to easily find local businesses online. For the first time in the Internets short history, a small mom and pop convenience store can compete with a major supermarket chain for high search rankings on Google.
People today use the Internet like our parents used the Yellow Pages to find local businesses. But unlike a Yellow Page add you can find out everything about the business from one spot.
Your website, phone number, descriptions of services, coupons, reviews and pictures are invaluable from the consumers standpoint. So you can see that it’s very important to make the Google Places page as informative as possible to the potential customer.
Understanding modern small business marketing tools like this local online directory is what will make you a modern day company standing above and beyond the competitor down the street.
There is a lot more to creating you page than meets the eye. I know it is being showcased by Google as simple and the initial process of claiming your free page is quite easy but the marketing aspect that can offer you enormous exposure is going to require some expertise and skill in marketing and search engine optimization.
More people search for businesses online than anywhere else, a statistic that’s not going change anytime soon!
Website For My Business Blog
The website for my business blog was created to help small, local business owners build an online presence on the Internet. There are millions of businesses and our competition is increasing online and offline.
A website is a nice start but really doesn’t do much to help local business owners find online customers and clients. It is tough to compete with the national chains and larger companies with massive advertising budget and the appetite for destroying their competition.
The good news is that 2010 is going to be the year for the small business who takes Internet marketing seriously and focuses on social marketing, Twitter, Facebook and Google Places.
All of these business building concepts require knowledge of the sources, so if you attempt to manage your own Internet campaign, take the time to learn the craft and create a quality presence that exhibits you as the expert and leader in your local community within your niche market.
You can take a stab at building you Google Places Page but take the time to understand what it is you’re doing. Most people who build a website think that once it’s completed you’re done! In reality it’s just the beginning. The same holds true for Google Pages, Facebook and Twitter.
Use a local professional and don’t gamble with your online success.
